Privacy & Cookies
We may use "cookies" to identify you when you visit the www.bedguru.co.uk website and to build up a demographic profile.
A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information back from the browser.
We collect personal information from you through the use of enquiry and registration forms and every time you e-mail us your details.
We also collect information automatically about your visit to our site. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form.
Use of Personal information
We process personal information collected via www.bedguru.co.uk for the purposes of:
- providing a personalised service
- conducting market research surveys
- running promotions and
- providing you with information about products and services we offer.
We also use information in aggregate form (so that no individual user is identified):
- to build up marketing profiles
- to aid strategic development
- to manage our relationship with advertisers and
- to audit usage of the site.
We will not disclose any information we keep about you to any third parties, except for; credit reference agency clearance (where you have submitted a completed order form for goods or services), and any suppliers we engage to provide services which involve processing data on our behalf.
Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the www.bedguru.co.uk website and communicating electronically with us you acknowledge and agree to our processing of personal data in this way.
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.